Before deciding to work with a copywriting reseller, consider why you need them. If your workload is only occasionally heavy, it may be more cost-effective to hire freelancers per project. However, if your agency regularly turns away content work because your team is at capacity, a reseller could be the key to taking on and retaining more clients.
Identifying Service Gaps That Limit Growth
Many agencies specialise in design, development, or paid advertising but struggle to deliver high-quality written content. Without strong copy, even the best campaigns underperform. A reseller can provide access to professional writers who can create compelling copy for industries your team has little experience in, helping you win projects you might otherwise lose.
Calculating Profit Margins Before You Commit
Hiring a reseller is not just about offloading work; it must make financial sense. Calculate the difference between the reseller’s rates and what you charge clients. Factor in project management time, revisions, and client communication. If the margins are slim, the partnership will not deliver the return on investment you need.
Testing Reliability with Low-Risk Projects
One of the biggest risks is discovering too late that your partner cannot meet deadlines or quality standards. Start with smaller, low-risk assignments to evaluate their ability to follow briefs, match brand voice, and handle revisions promptly. This trial stage will reveal whether they can be trusted with high-value client work.
Maintaining Control Over Brand Quality
Even if the writing is outsourced, your digital agency is still accountable for the final product. Always review and, if necessary, refine the reseller’s work before delivering it to clients. Create a style guide and provide examples of past work so they can better align with your expectations from the start.
Scaling Without Sacrificing Client Relationships
A good reseller allows your agency to scale without hiring more staff or overloading your team. The goal is not just to meet deadlines but to deliver work that strengthens your reputation. This is only possible if you treat the reseller as a long-term partner, not a last-minute emergency solution.
Hiring a copywriting reseller can be highly worthwhile if approached with clear objectives, rigorous vetting, and ongoing quality control. When chosen carefully and integrated into your workflow, they can become a dependable extension of your agency, enabling you to grow profitably while maintaining client trust.
